While the big names in Indian fashion often steal the spotlight, there’s a treasure trove of emerging labels that offer equally stunning and unique designs. These lesser-known brands are perfect for brides who want to stand out with one-of-a-kind pieces that aren’t mass-produced. Here are ten home-grown Indian labels that are still under the radar but deserve your attention this wedding season.
Label Earthen by Hema
Label Earthen focuses on sustainable fashion by blending traditional crafts with contemporary designs. Known for its handwoven fabrics and eco-friendly dyes, this brand is perfect for brides who value ethical fashion without compromising on style.
Mati
Mati, founded by Fatima K Punjaabi, is an indie label that emphasizes comfort and minimalism. With a focus on natural fabrics and relaxed silhouettes, Mati offers a unique take on bridal and festive wear, ideal for brides looking for something simple yet elegant.
The Loom Art
The Loom Art is a Jaipur-based label that revives handloom weaving and traditional embroidery techniques. Their collections often feature hand-embroidered sarees, lehengas, and anarkalis with a contemporary twist, making them perfect for brides who appreciate craftsmanship.
Bunaai
Bunaai is a Jaipur-based brand that has quickly gained a loyal following for its affordable and stylish ethnic wear. From printed lehengas to breezy kurtas, Bunaai’s designs are youthful, vibrant, and perfect for pre-wedding functions.
Okhai
Okhai is a social enterprise that empowers rural artisans by bringing their traditional crafts to the mainstream. The brand’s hand-embroidered and handwoven outfits are perfect for brides who want to support local artisans while adding a rustic, earthy vibe to their wedding wardrobe.
House of Three
House of Three, founded by Sounak Sen Barat, offers a blend of classic and contemporary styles. Their designs often feature bold prints, intricate detailing, and unique silhouettes, making them ideal for brides who want something different from the usual wedding attire.
Buna
Buna is an ethical fashion label that focuses on sustainable practices and handwoven textiles. Their collections feature organic cotton, khadi, and silk outfits with delicate embroidery and subtle colors, perfect for a bride who wants to keep it simple yet chic.
Tilfi
Tilfi is a Varanasi-based label that specializes in luxurious handwoven Banarasi sarees and lehengas. Their designs are steeped in tradition but with a modern sensibility, making them a great choice for brides who want to celebrate their heritage in style.
The Indian Ethnic Co.
The Indian Ethnic Co. is a Mumbai-based brand that offers a wide range of handcrafted ethnic wear. With a focus on block printing, hand embroidery, and natural dyes, their outfits are perfect for brides looking for something artisanal and authentic.
Aavaran
Aavaran is a Udaipur-based brand that works with local artisans to create sustainable fashion using traditional techniques. Their collections often feature indigo-dyed fabrics and intricate appliqué work, perfect for a bride who appreciates the beauty of slow fashion.
These hidden gems of the Indian fashion industry offer something truly unique for brides-to-be. From sustainable practices to artisanal craftsmanship, these home-grown labels allow you to celebrate your special day with outfits that are not just beautiful but also meaningful. By choosing from these emerging brands, you can ensure that your wedding wardrobe is as distinctive as your love story.
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