Bageecha, founded by Akshay Gupta along with wife, Anika Gupta launched in Shahpur Jat last week and has been getting a fabulous response, courtesy, their stunning collection!!!
A modern preserver of an age old tradition, Bageecha is a collection of luxurious silks and brocades woven in Zari. The weaves and pattern take you generations back in the era of tradition while the bright pastel hues belong to the mind of today’s woman.
Akshay belongs to the Banaras House family, bearing a lineage of more than 100 years in designing wovens in Banaras while Anika Dhawan Gupta is also the founder of Rani Pink one of India’s renowned wedding decor companies. The brand name Bageecha originates from their family home in Banaras. Working with their own weavers from Banaras, Bageecha aims to capture the exuberance of the city and history of Banaras and intends to hold on to its traditional designing roots with a vision to cater to the changing world.
A classic Bageecha bride was conceptualised while creating the new Autumn Winter 2017 collection. Ittar and kajal, bindis and jhumkis, mehendi laced hands adorned with beautiful and colourful glass bangles. The Bageecha bride compliments her silver kamarband and paizeb with a antique silver purse, carried off with timeless elegance. She is feminine and classic in her classic silk lehenga with bright pastels woven with zari.
The collection will consist of Saris, Lehengas, Anarkalis and Dupattas. The fabrics used for the collection are silk, silk by georgette and cotton chanderi.
Akshay Gupta, Founder, Bageecha says “I grew up inspired by what my family does and our heritage and lineage always stood out for me. From my grandfather to my father, I’ve been told of stories across 100 years of creating beautiful woven silks right from the heart of Banaras. I realized this market today is untapped and people have moved away from this beautiful product. This prompted me to work on Bageecha and create a product that is targeted towards younger audiences as well.”
Adding to this, Anika Dhawan Gupta, Creative Director, Bageecha says “the city of Banaras stands true to Indian tradition and culture. Our designs are simple and ethnic and have an Indian soul that shines through. We intend to reach out to younger brides and women who appreciate minimalism and subtlety. Our vision of the Bageecha bride has been a motivation factor in creating this product and my creative background from Rani Pink has helped with the creative process of putting together Bageecha for our patrons.”
Bageecha is a story conceptualised in Banaras. Working with their own weavers from Banaras, Bageecha aims to capture the exuberance of the city and history of Banaras and intends to to hold on to its traditional designing roots with a vision to cater to the changing world. Bageecha vows to capture the soul of the youthful independent woman, who in her heart personifies herself as the timeless classic beauty.
Inspired by glorious Indian Art, Architecture and Culture, greatly influenced by the different schools of Indian miniature paintings such as Mughal and Rajput, Bageecha has an Indian soul. It not only celebrates the art of weaving through its traditional bootas and jaals, but Bageecha is a celebration of everything Indian; our artisans, bright colours, crafts and jewellery, weddings, traditions and cultures.