In a resounding call for promoting domestic spending and bolstering the national economy, Prime Minister Narendra Modi has recently launched the visionary initiative “Wed in India.” This strategic move comes on the heels of the successful “Make in India” campaign and aims to redirect a substantial Rs 1 lakh crore back into the country’s coffers by encouraging affluent citizens to choose India as their preferred wedding destination.
The initiative, akin to its economic predecessor, has garnered praise from the Confederation of All India Traders (CAIT), recognizing its potential to curtail unnecessary outflows of currency incurred on destination weddings abroad. PM Modi’s call is not merely a fiscal redirection but also a testament to the nation’s capability to host grand celebrations that match or surpass international standards.
The prime minister questioned the trend of couples seeking foreign locales for their nuptials, stating, “In our country, it is believed that God forms pairs for everyone. Then, why do these pairs go to foreign countries to start their new journey (of married life)?”
He encouraged young couples to lead this transformative trend and have at least one destination wedding in India, particularly in Uttarakhand. He envisioned the picturesque hill state becoming a sought-after “destination wedding spot” and asserted that if 5,000 such weddings occur annually, the infrastructure of Uttarakhand would witness organic improvement.
This visionary initiative aligns with PM Modi’s consistent efforts to promote national initiatives and reshape cultural paradigms. It echoes his previous bid during the radio show Mann ki Baat, demonstrating a strategic approach to both economic and cultural development. As “Wed in India” unfolds, it holds the promise of not just boosting the domestic economy but also spotlighting India’s diverse cultural tapestry on the global stage.
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