In the world of fine jewellery, Primara is poised to revolutionise luxury with the introduction of its globally inspired jewellery brand. This jewellery label encapsulates a vision of democratising luxury, making it a lavish experience accessible to all. With its grand debut on October 26, 2023, at the MGF Metropolis Mall, MG Road, Gurgaon, Primara is prepared to make a significant impact on the industry, ushering in a new era where sophistication and innovation blend seamlessly. As the sole store in Delhi NCR exclusively dedicated to lab-grown diamond jewellery, this establishment heralds the onset of a new age in luxury, where elegance beautifully intersects with affordability.
Each jewellery piece is authenticated through prestigious IGI & GIA certifications, ensuring its impeccable quality. Beyond the brilliance of its diamonds, Primara offers a remarkable lifetime 90% buyback and upgrade policy, elevating each purchase into a shrewd investment. With a lifetime buyback, upgrade, and exchange option at prevailing market rates, the commitment to customer satisfaction resonates throughout Primara’s ethos.
The brand derives its name from the melodious Esperanto language, where it symbolises “first” and “foremost” in “diamonds.” At the core of Primara, a commitment to perfection pulses, a promise to deliver nothing short of excellence. Their jewellery showcases larger lab-grown diamonds, establishing a new benchmark for brilliance and grandeur. Crafted with meticulous precision, these captivating pieces capture the essence of elegance while proudly standing alongside other prominent brands.
Primara stands as a beacon of pride, celebrating exquisite designs that seamlessly merge the brilliance of lab-grown diamonds with timeless craftsmanship. Whether your preferences lean toward the elegance of classics or the allure of contemporary artistry, Primara unveils a versatile range that caters to diverse tastes.
In this world of authenticity, quality remains paramount. Here, the lab-grown diamonds adorning Primara’s creations belong to the esteemed echelon of Type 2A diamonds. With a commitment to environmental responsibility, these diamonds boast 100% carbon neutrality, with their chemical composition varying minutely by just 0.05% when compared to mined diamonds.
Primara serves as a radiant bridge, connecting cost-effectiveness with luxury. By offering lab-grown diamonds at one-tenth of the price of mined diamonds, the brand makes it feasible for anyone to turn their dream of owning a diamond piece into a beautiful reality.
Primara transcends beyond being merely a jewellery brand; it is a lifestyle and a luxurious journey meticulously crafted with thoughtful care. Guests can anticipate complimentary cleaning every six months, diamond consultations, and secure and insured shipping facilitated by partners like Sequel Logistics and BVC Logistics. Thus, within the embrace of the brand’s offerings, a matchless experience awaits, where every detail is polished to perfection, and every moment is nurtured with meticulous care.
Charu Kapoor, the brand’s spokesperson, shared, “In the heart of Primara, we harbour a profound commitment to our customers. For us, they are not just buyers; they are treasured guests, welcomed into our dreamland. We proudly wear the title of dream weavers, weaving the delicate threads of aspirations into reality. With this venture, we shoulder the sacred responsibility of turning dreams into tangible moments. We want them to be part of the Primara family, where they can embrace the enchantment of diamonds. Within our collection, we have crafted masterpieces, each a testament to the pursuit of elegance and grace. Join us in this journey, where dreams are not only fulfilled but transformed into timeless expressions of beauty and love.”
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