About Saudi Tourism Authority

Introducing the Saudi Tourism Authority (STA), an organization with a vision to showcase the captivating tourism destinations of Saudi Arabia to the world. Established in June 2020, STA has been entrusted with the responsibility of marketing the Kingdom’s tourism offerings globally, while also fostering its growth through innovative programs, enticing packages, and dedicated business support. From nurturing the country’s unique assets and destinations to actively participating in industry events, STA is committed to promoting Saudi Arabia’s tourism brand both domestically and overseas. 

Recently, their exceptional efforts were recognized and celebrated at WOW Awards Asia, the largest platform for Experiential Marketing, MICE, LIVE Entertainment, and Wedding industries in Asia. In the 14th edition of this prestigious event, the Saudi Tourism Authority was bestowed with the Special Contribution to Tourism & Hospitality (Destination) award, a testament to their unwavering dedication to preserving the nation’s rich heritage and promoting responsible tourism practices. This year’s partnership with WOW Awards Asia 2023 marks the beginning of a strong union, as they endeavor to expand their reach to Indian tourists and offer the world unique and immersive experiences of Saudi Arabia’s incredible beauty and culture. Saudi Tourism Authority’s partnership with WOW Awards Asia 2023, signifies the beginning of a strong union, as they grow their base of Indian tourists.

 WOW Awards Asia 2023 honors outstanding achievements in 115 categories across five distinctive groups. The award show had renowned names such as Ranveer Brar, Sunil Grover, Armaan Malik, Sunidhi Chauhan, Sukhwinder Singh, Colonial Cousins, and Harshdeep Kaur in attendance. And were delighted to welcome the Saudi Tourism Authority as the Presenting Partner.

Deepak Choudhary, Managing Director of WOW Awards Asia honorably said, “We are delighted to recognize the exceptional contribution of the Saudi Tourism Authority they have made to the community and society at large. The Tourism Authority has made a huge impact globally by modernizing the society and opening their country up to the world to offer unique travel experiences to Indian travelers.”

“Saudi is the world’s biggest new destination, undiscovered, unique and unexpected,” said Alhasan Aldabbagh, President of APAC, Saudi Tourism Authority. “The Saudi tourism offering is one of breadth and diversity, from pristine nature, diverse landscapes, rich culture, a rapidly expanding entertainment offer and authentic Arabian hospitality. As we work towards achieving our ambitious tourism goals, India is a key source market for Saudi and this signing is key in paving the way for strategic tourism collaboration with Wow Awards Asia, to unlock opportunities for growth and strengthen the position of Saudi as a must-visit destination” Saudi is set to welcome two million visitors from India this year and India is expected to become its largest tourism source market by 2030. 

Saudi is easing access for millions of visitors across India, inspiring Indian travelers to explore the authentic home of Arabia. Saudi has opened ten VFS Tasheel offices in different locations across India such as Hyderabad, Mumbai, Chennai, Kochi, Ahmedabad, and Bangalore.providing practical support to Indian travelers interested in a trip to Saudi.

Indian visitors are eligible for the new Stopover Visa, introduced earlier this year, which will allow passengers traveling to a final destination on SAUDIA or Flynas to visit Saudi for up to 96 hours, which includes a complimentary hotel night for Saudi passengers. Additionally, Indian passport holders that have UK, US and Schengen visas that have been used at least once will now be able to apply for a Saudi e-visa online.

Saudi is home to six UNESCO World Heritage sites. The ancient city of AlUla is the world’s largest living museum, holding 200,000 years of largely unexplored human history with vast canyons, rock-cut tombs and stunning landscapes, along with world-class restaurants and trailblazing luxury resorts.

Saudi’s diverse landscape can be enjoyed year-round, from the cool, green highlands of Asir where the locals holiday in the summer to the pristine waters of Saudi’s 1,700km long Red Sea coast where you can swim amongst rare fish and the world’s fourth-largest coral reef.

Find out more about Saudi’s tourism offerings and visa programs on the Visit Saudi website

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