Tasva’s First Mall Store Launch in Mumbai with Ananya Pandey

• By WeddingPlz
• May 10th, 2024
• News Release
•  1
• 1 Min Read

Aditya Birla Fashion and Retail Ltd in collaboration with celebrated designer Tarun Tahiliani, proudly announced the Tasva’s first mall store launch in Mumbai. The event, hosted at Oberoi Mall, was an elegant affair, celebrating the seamless designer wedding wear for men. Here are the highlights of the event.

Kicking off the event with a lively flash mob and a spirited Puneri dhol performance, the ambiance was set for the unveiling of Tasva’s exclusive collection. The presence of Bollywood star and brand ambassador, Ananya Panday, added a touch of celebrity charm, creating a buzz among attendees.

Spanning 1746 sq ft, Tasva’s new store offers a sophisticated shopping experience for the modern Indian groom. Notable among the collection is the Art Deco-inspired Dinner Jacket range, featuring tasteful embroidery and geometric patterns that add a modern flair into traditional attire. The wedding and festive attire range includes a variety of kurta sets, achkans, sherwanis, and Indo-western outfits complemented by an array of accessories such as safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.

Designed in alignment with Tarun Tahiliani’s ‘India Modern‘ ethos, the store’s ambiance has an understated luxury which reflects India’s cultural heritage. It’s the perfect space to experience both timeless techniques and modern designs that define Tasva.

Ananya Panday, shared her thoughts saying, “This city holds a special place in my heart. Today it’s a privilege to witness the fusion of traditional elegance and contemporary style as Tasva has opened its doors in Oberoi Mall. Tasva’s commitment to redefining the groom’s fashion experience is commendable, and I’m excited to be a part of Tasva’s journey.” Her presence alongside Tarun Tahiliani was reflective of the brand’s commitment to quality and creativity.

Ashish Mukul, Brand Head, TASVA, shared his thoughts stating, “At Tasva, we’re strategically expanding our retail footprint, and the grand opening of our first mall store in Mumbai at the Oberoi Mall, is a major milestone in this direction. This store is a beacon of our commitment to accessibility and top-notch quality in designer wedding wear.”

It’s no exaggeration to say that Tasva’s first mall store launch in Mumbai was a day filled with excitement. During the event, we had the opportunity to chat with Tarun Tahiliani and Ananya Panday. And we gained valuable insights into Tasva’s vision and the new trends in wedding fashion. So, stay tuned to our socials for the exclusive interview video.

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