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Born in Delhi in 1979, Gaurav Gupta received education in design from the National Institute of Fashion Technology and then graduated from London’s Central Saint Martins College of Art and Design.
His graduating collection led to working with Hussein Chalayan and was called the ‘Future of Couture’ with an award from the Mayor of Rome at Altaroma Altamoda. Soon he was appointed by high streetwear brand LTB as their art director at their headquarters in Istanbul where his prêt collections were a global success for the brand. Gaurav the
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Born in Delhi in 1979, Gaurav Gupta received education in design from the National Institute of Fashion Technology and then graduated from London’s Central Saint Martins College of Art and Design.
His graduating collection led to working with Hussein Chalayan and was called the ‘Future of Couture’ with an award from the Mayor of Rome at Altaroma Altamoda. Soon he was appointed by high streetwear brand LTB as their art director at their headquarters in Istanbul where his prêt collections were a global success for the brand. Gaurav then moved to India to begin his own label, initially called Atpug Varuag the reverse of his name. His first show garnered claims like breakthrough designer and debutant of the year and fashion legend Diane Pernet called him the new hope at India Fashion Week.
Strong and delving media attention propelled the brand from the start, swiftly recognising its experimental energy in draping, abstraction and the juxtaposition of beauty with military, structure with the fluid, fantasy with concrete. Fantasy and its figments have always remained the main plot of stories Gaurav tells. Many forest nymphs, mythological goddesses, mystical underwater sorceresses and sirens have meandered the ramps of Gaurav’s shows. Flight, birds, wings, embracing the light, the dark and the liberation from containment have been consistent ideas in all his tales.
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