4283-84, Textile Market Jogiwara, Nai Sarak, Chandni Chowk, New Delhi-110006 - Get Directions
Nearest Metro - Chandni Chowk
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This unassuming set up in a by-lane of Chandni Chowk is fast emerging as a big player in the country's bridal wear market. Devta Apparels Pvt. Ltd. Is moving to take a considerable slice of the bridal wear pie with its brand Divasa. The brain behind this ever growing venture is a 24 year old Vivek Aggarwal who runs it in family business with his father V. K. Aggarwal. His father owns the India's sixth largest share brokering company besides being a builder. But it is Vivek who runs the show. Vivek got the family business after the completng the ... More
This unassuming set up in a by-lane of Chandni Chowk is fast emerging as a big player in the country's bridal wear market. Devta Apparels Pvt. Ltd. Is moving to take a considerable slice of the bridal wear pie with its brand Divasa. The brain behind this ever growing venture is a 24 year old Vivek Aggarwal who runs it in family business with his father V. K. Aggarwal. His father owns the India's sixth largest share brokering company besides being a builder. But it is Vivek who runs the show. Vivek got the family business after the completng the graduation from delhi university. As is usual with yougsters, Vivek was itching to do something unique. His urge gave birth to 'Divasa' an exclusive unit of bridal wears mainly including
Sarees and lehngas.
Vivek rightly takes the credit of being the pioneer in India to lauch exclusive bridal wear. His bridal lehngas are in the range of Rs. 3, 000 to Rs. 1.5 lakh while bridal sarees are in the range of Rs. 3, 000 to Rs. 25, 000. What makes Divasa bridal wears unique is their imaginative designing with highly intricate embroidery. And there is no compromise when it comes to quality material. Talking to F&F, Vivek said that one 'kali' (one-eighth part of a lehenga), takes about 50 days to complete. Each saree is meticulously designed and each piece of lehenga or saree is distinct from the other. He sells about 15, 000 to 30, 000 lehengas a year.
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