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"""Ritu kumar is largest and most respected designer brand in india today. Since 1969 she has developed a unique style of her own, reflecting the ancient tradition of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries embroideries and a gloriously rich Indian aesthetic.
Company history
Mrs. Kumar became the first woman to in
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"""Ritu kumar is largest and most respected designer brand in india today. Since 1969 she has developed a unique style of her own, reflecting the ancient tradition of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries embroideries and a gloriously rich Indian aesthetic.
Company history
Mrs. Kumar became the first woman to introduce the boutique culture in india under the brand name ritu. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern india.
The brand ritu kumar has been retailing in Europe and india since 1970's. The products include couture, formal prot accessories and a fashion forward sub brand called label, ritu kumar.
Currently ritika pvt. Limited operates two main production center gurgaon and Calcutta. Factories are equipped with in-house printing tailoring, finishing and quality control facilities. It self runs and franchises retail outlets under the label ritu kumar. "
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