Tarun tahiliani founded his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail refined luxury, and meticulous tailoring. TT creates couture. Diffusion, pry-a-porter and accessory lines, which are indian in their sensibility, yet international in their appeal the rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of indian craftsmanship and the finest textiles; along with Italian pattern cutting an d construction and new technologies such as digital textile printing. His unique combination of historical opulence and contemporary chic now lending themselves to couture But for the tahiliani muse to attain such effortless chic, her designer first needed to explore the history of indian fashion which essentially entailed the embellishment of textile an d the masterful way these endless, dreamy lengths of cloth were draped, tied, twisted and pulled over the body. As a trend, this endured for centuries, shaping with the times and evolving slowly through cultural invasion. Men and women displayed the richness of textiles, from turbans, to saris, to dhotis or wide bodied skirts, draped or fastened by a single piece of string. No detail or labour of love, was too pain staking. Years of handwork would be kneaded into a single, lavish piece of cloth, and this tradition was passed from one generation to the next. And yet, it was not until very recently that Indian fashion began to mature in term s of cut and proportion. The combination of these elements, along with in bias enduring and passionate affair with colour is the basis of this studios work essentially, it is the exuberant and richly detailed, structured drape that represents tahilianis modern, indian woman ... ...Less